Conjoint analysis of purchasing behavior for energy-saving appliances
International Journal of Energy Sector Management
ISSN: 1750-6220
Article publication date: 14 May 2020
Issue publication date: 6 October 2020
Abstract
Purpose
Saving energy is an essential issue in the world to attenuate climate change. To achieve the goal, energy-saving appliances such as refrigerators should be promoted. This study aims to analyze the conditions enabling Japanese households to purchase such appliances, focusing on the relation with preferences for renewable energy as one of the non-monetary incentives.
Design/methodology/approach
A conjoint analysis is used. A random parameter logit model and nested logit model are used for estimation. Data were collected through an online questionnaire of the Rakuten Insight service.
Findings
Households will purchase energy-saving appliances when renewable energy is used for electricity generation. This implies that households will purchase energy-saving appliances with electric power generators by renewable energy such as solar panels and home micro-wind generators.
Research limitations/implications
The response rate and attributes of respondents and non-respondents are not shown to researchers in the web-questionnaire service.
Social implications
Promoting energy-saving appliances and renewable energy is essential in Japan (as in other countries) to save energy and to attenuate climate change. Based on the results, both energy-saving appliances and renewable energy will be widely used.
Originality/value
Although many studies have analyzed households’ preferences for energy-saving appliances and the effects of non-monetary incentives, studies that mentioned the relation with preferences for renewable energy are few. This study analyzes the relation and proposes policy recommendations to promote both energy-saving appliances and renewable energy.
Keywords
Acknowledgements
The work was aided by grants-in-aid for scientific research (C) (kakenhi) of Japan Society for The Promotion of Science, No.16K03679. This paper was presented at the academic meeting of the Summer Workshop of Economic Theory, the Japanese Economic Association, and the International Conference of Japan Economic Policy Association in 2017. The author thanks the members and participants of these academic meetings: Professor Qingfeng Liu, Professor Tomoyuki Sakamoto and Professor Masayuki Sato. The author also would like to thank Enago (www.enago.jp) for reviewing the English language translation. All errors are mine.
The fund name is grants-in-aid for scientific research (C) of Japan Society for The Promotion of Scoence.
Citation
Kinoshita, S. (2020), "Conjoint analysis of purchasing behavior for energy-saving appliances", International Journal of Energy Sector Management, Vol. 14 No. 6, pp. 1255-1274. https://doi.org/10.1108/IJESM-11-2019-0017
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited