TY - JOUR AB - Purpose This paper aims to analyse reasons for the absence of renewable electricity (RE) imports to the European Union, for which the authors develop a multi-level heuristic.Design/methodology/approach The heuristic covers three sequential acceptance levels: political attractiveness (macro-level), the “business case” (micro-level) and civil society perspectives (public discourse level).Findings Numerous factors on all three levels determine the success/demise of renewables trade. So far, trade has failed on the macro-level, because European policymakers perceive that targets can be achieved domestically with significant co-benefits and because exporter countries have rapidly increasing electricity demand, limiting the realisable exports. As policymakers deemed it unattractive, they have not implemented policy-supported business cases. Public opposition against trade has not been an issue as no concrete plans or projects have been proposed.Research limitations/implications The authors show that the factors determining whether a RE programme is successful are plentiful and extend far beyond potential cost savings. This suggests that future research and the energy policy debate should better account for how cost savings are weighed against other policy aims and explicitly include the perspectives of investors and the public.Originality/value This paper adds the first holistic analysis of success/failure factors for RE trade to Europe. The three-level, sequential framework is new to energy policy analysis. VL - 10 IS - 3 SN - 1750-6220 DO - 10.1108/IJESM-10-2014-0002 UR - https://doi.org/10.1108/IJESM-10-2014-0002 AU - Lilliestam Johan AU - Ellenbeck Saskia AU - Karakosta Charikleia AU - Caldés Natàlia PY - 2016 Y1 - 2016/01/01 TI - Understanding the absence of renewable electricity imports to the European Union T2 - International Journal of Energy Sector Management PB - Emerald Group Publishing Limited SP - 291 EP - 311 Y2 - 2024/09/20 ER -