The road already traveled: communication advice for higher education leaders
International Journal of Educational Management
ISSN: 0951-354X
Article publication date: 14 August 2019
Issue publication date: 21 August 2019
Abstract
Purpose
Turnover of presidents in colleges and universities occurs frequently and new presidents are rarely trained to handle communication with the range of stakeholders involved in a campus community, which is one of the most complex tasks their job requires. New presidents need guidance and insight to prepare them for this vital aspect of campus leadership. The paper aims to discuss this issue.
Design/methodology/approach
This paper analyzes interviews with sitting presidents and vice presidents of communication at flagship universities in the USA to identify themes and best practices for presidential communication.
Findings
Analysis of interviews resulted in five consistent recommended practices: be informed about your issue and audience; utilize multiple communication channels; know when to speak; identify and use a communication team; and when you speak, use your own authentic voice.
Originality/value
Limited research exists on the communication process and skills needed to effectively lead colleges and universities. While incoming presidents often lack backgrounds and training in communication strategies, such strategies are required to effectively engage both internal and external audiences. The study provides new leaders with tips from seasoned leaders to enhance their communication strategies.
Keywords
Citation
McNaughtan, J.L., DePue, B.W. and McNaughtan, E.D. (2019), "The road already traveled: communication advice for higher education leaders", International Journal of Educational Management, Vol. 33 No. 6, pp. 1431-1441. https://doi.org/10.1108/IJEM-11-2018-0351
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited