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What is in it for me? Perceived benefits and costs on the support of a sporting event

Cindy Lee (College of Physical Activity and Sport Sciences, West Virginia University, Morgantown, West Virginia, USA)
Hyejin Bang (College of Arts, Sciences and Education, Florida International University, Miami, Florida, USA)
Doyeon Won (College of Education and Human Development, Texas A&M University-Corpus Christi, Corpus Christi, Texas, USA)
Lei Chen (School of Business, Jianghan University, Wuhan, China)

International Journal of Event and Festival Management

ISSN: 1758-2954

Article publication date: 28 October 2021

Issue publication date: 10 January 2022

462

Abstract

Purpose

This study investigated the influence of residents' perceived benefits and costs of hosting an international sporting event (i.e. 2019 Military World Games) on their attitudes and support toward the event.

Design/methodology/approach

Using social exchange theory, this study developed a model taking into consideration both benefits and costs in respondents' evaluations of hosting an event, which further influenced their attitude and support. A structural equation model was used to test the developed model with 461 responses from the 2019 Military World Games.

Findings

The results showed that the model has an acceptable fit to the data and supported all three hypotheses: Hypothesis 1 (Individuals' perceived benefits of hosting an event will positively influence their attitude toward the event), Hypothesis 2 (Individuals' perceived costs of hosting an event will negatively influence their attitude toward the event) and Hypothesis 3 (Individuals' attitude toward an event will influence their support for the event).

Originality/value

The developed model intended to provide a more comprehensive picture of individuals' evaluation of hosting an international sporting event by including both benefits and costs of hosting the event. As the support of residents becomes more important in successfully hosting an event, this model helps to understand what factors influence residents' support.

Keywords

Citation

Lee, C., Bang, H., Won, D. and Chen, L. (2022), "What is in it for me? Perceived benefits and costs on the support of a sporting event", International Journal of Event and Festival Management, Vol. 13 No. 1, pp. 38-52. https://doi.org/10.1108/IJEFM-12-2020-0089

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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