Factors explaining the use-value of sport event experiences

Abstract

Purpose

The purpose of this paper is to propose and test a model explaining the value of event experiences.

Design/methodology/approach

Three versions of the explanatory model are tested by regression analysis of data from a survey of 650 visitors to a sports event.

Findings

The three model versions are significant and explain the value of event experiences with satisfactory R2 values (0.29, 0.46 and 0.68) using the concepts “Extent of visit”, “Experience intensity” and “Expenditure”. The measures of event experiences (Use-Value, Direct Use-Value as well as Indirect Use-Value) meet requirements for reliability and validity.

Originality/value

The paper reveals that explanatory models are basic but novel in a sports event context and provide a basis for further research. Furthermore, the definition of Indirect Use-Value has been clarified and adapted for higher relevance to destination managers focusing on event tourism.

Citation

D. Andersson, T. and Armbrecht, J. (2014), "Factors explaining the use-value of sport event experiences", International Journal of Event and Festival Management, Vol. 5 No. 3, pp. 235-246. https://doi.org/10.1108/IJEFM-12-2013-0042