International Journal of Event and Festival Management

ISSN: 1758-2954

Article publication date: 11 March 2014



Mair, J.C.a.J. (2014), "Editorial", International Journal of Event and Festival Management, Vol. 5 No. 1. https://doi.org/10.1108/IJEFM-12-2013-0041



Emerald Group Publishing Limited


Article Type: Editorial From: International Journal of Event and Festival Management, Volume 5, Issue 1

You all understand the pressures to publish in ranked journals and getting ranked is a key part of the journal strategy. We are pleased to announce that IJEFM has been newly ranked as a “B” journal in the 2013 Australian Business Deans Council Journal List. Also, we were submitted to Scopus over a year ago and hope to hear soon if we have been accepted. We have also applied for inclusion in the new International Guide to Academic Journal Quality to be published in the UK.

Importantly, we are currently working closely with our colleagues at Emerald to prepare the title for submission to Thomson Reuters Web of Knowledge. As part of the preparation we will make sure the journal has a unique aim alongside competitor journals, strengthen the pipeline of articles and special issues – look out for call for papers and do share with your colleagues and networks, and we will work hard to promote the journal and increase usage and citations.

In this issue of the journal Tzetsis, Alexandris and Kapsampeli investigate service quality at events and test an extant model that predicts levels of service quality mediated by satisfaction and behavioural intentions. Their focus is on small-scale sporting events and given the predominance and intensity of competition of such events and the concomitant requirement to provide satisfactory service at such events, their findings have significant implications for both the theory and practice of service quality and events.

Van Winkle and Woosnam examine the relationship between sense of community and social impacts of festivals using scale measures of each dimension They find that there is a positive relationship between sense of community and perceived benefits of festivals as measured in two of the four dimensions and utilise Social Exchange Theory to explain the incongruity and complexity of community perceptions of festival impacts.

Dewi Jaimangal-Jones uses an ethnographic approach and participant observation methods to explore event and festival meaning and motivation, revealing the symbolic rather than statistical relationships more commonly used to measure these variables. The exploratory nature of this research and complexity of insights gained through the multiple research techniques employed precludes the presentation of definitive research findings and implications, but does reveal that strengths and limitations of various methods of ethnographic research data collection and interpretation within the context of festivals and events.

Similarly, Ziakas and Boukas utilise a phenomenological approach to understanding the event experience and the associated meanings attached to these lived experiences. Again recognising the complexity and subjectivity of insights and limited generaliseability of findings, they nonetheless find a role for phenomenology in event research in contributing to the design, development and management of events and festivals. They also provide a research agenda and questions relating to the processes that create events, personal impacts of event experiences, perceptions of authenticity, event design and leveraging strategies from the perspective of different stakeholders.

Finally, Knight, Freeman, Stuart, Griggs and O’Reilly provide insights into the symbolism and meaning attached to Olympic mascots, using semiotic theory to explain the significant messages assigned to them by the Olympic host cities they represent. The implications for marketing and merchandising of the Olympics and the advent of virtual and viral representations of Olympic mascots are discussed and recommendations for further research are presented.

We trust you will appreciate the international scope and insights of the articles as well as their contribution to both qualitative and quantitative research methods for festivals and events in this issue. We look forward to your continued support and contributions in 2014 and beyond.

Jack Carlsen and Judith Mair

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