TY  - JOUR
AB  - Purpose– The purpose of this paper is to focus on territorial dynamics generated by five music festivals in the Emporda region (Spain) and its tourism sector. Design/methodology/approach– Using qualitative methodology, 10 qualified informants were interviewed. Their answers were coded and analysed. Findings– Territorial features favour the organisation of festivals. Promoters wish to offer some added value using local products. Festivals broadcast local identity to the world. Festivals’ features as tourist products explain how they are perceived as innovative. Practical implications– These existing products are being further developed to meet cultural tourism requirements. This strategy is justified by the search for innovation in a fiercely global competitive context. Originality/value– Current paper focuses on a present product and analyses its transformation: how a territory uses an old strategy in a new way generating future opportunities for tourism sector and local economies.
VL  - 5
IS  - 3
SN  - 1758-2954
DO  - 10.1108/IJEFM-11-2013-0036
UR  - https://doi.org/10.1108/IJEFM-11-2013-0036
AU  - Diaz Soria Inmaculada
AU  - Blanco-Romero Asunción
AU  - Canoves I. Valiente Gemma
ED  - Dr Caroline Jackson
PY  - 2014
Y1  - 2014/01/01
TI  - Emporda music festivals as tourism diversification tools
T2  - International Journal of Event and Festival Management
PB  - Emerald Group Publishing Limited
SP  - 297
EP  - 310
Y2  - 2024/04/25
ER  -