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The role of authenticity on revisit intention: tourist experience as a mediation at the Reyog Ponorogo National Festival

Supriono (Department of Business Administration, Brawijaya University, Malang, Indonesia)
Mohammad Iqbal (Department of Business Administration, Brawijaya University, Malang, Indonesia)
Andriani Kusumawati (Department of Business Administration, Brawijaya University, Malang, Indonesia)
Muhamad Robith Alil Fahmi (Master of Business Administration Program, Brawijaya University, Malang, Indonesia)

International Journal of Event and Festival Management

ISSN: 1758-2954

Article publication date: 13 June 2023

Issue publication date: 27 June 2023

402

Abstract

Purpose

The purpose of this study is to investigate the relationship between tourism authenticity and tourism experience and its implications for tourists' intention to make repeat visits in the context of cultural festivals.

Design/methodology/approach

This study uses descriptive quantitative and partial least square analysis by discussing six direct and five indirect relationships in the model. This study used a purposive sampling technique, with a total sample of 189 respondents who were collected through a survey of tourists who had visited the Reog Ponorogo National Festival. This study uses SmartPLS SEM to analyze the data.

Findings

The results show that this study extends its practical, policy and theoretical implications to cultural festival stakeholders. In addition, the findings of this study indicate that objective and constructive authenticity have a positive and significant effect on tourist experience. Meanwhile, tourist experience has a positive and significant effect on revisit intention. The mediating role of tourist experience also has a positive and significant effect.

Originality/value

Event tourism that favors the culture of local wisdom shows originality and becomes an attraction for tourists to visit which affects experience and revisit intention. This study focuses on the attributes of authenticity to tourist experience and revisit intention, in which tourist experience acts as a mediation.

Keywords

Citation

Supriono, Iqbal, M., Kusumawati, A. and Fahmi, M.R.A. (2023), "The role of authenticity on revisit intention: tourist experience as a mediation at the Reyog Ponorogo National Festival", International Journal of Event and Festival Management, Vol. 14 No. 3, pp. 344-362. https://doi.org/10.1108/IJEFM-09-2022-0069

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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