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A futurist's thoughts on consumer trends shaping future festivals and events

Ian Yeoman (Victoria Business School, Victoria University of Wellington, Wellington, New Zealand)

International Journal of Event and Festival Management

ISSN: 1758-2954

Article publication date: 11 October 2013

Issue publication date: 11 October 2013

10388

Abstract

Purpose

In order to understand the future of organised events and festivals it is necessary to understand the patterns of change associated with their consumption. This viewpoint paper identifies ten significant consumer trends derived from global omnibus data as key social forces likely to affect the behaviours and actions of future festival and event goers.

Design/methodology/approach

The trends data has been sourced from http://nvision.futurefoundation.net/, an online consumer omnibus survey of households worldwide.

Findings

The author identifies ten trends of significant importance which represent the present and future behaviour's of festival and event goers.

Originality/value

Derived from this viewpoint, an enhanced understanding of what the future could be, and the forces influencing it, provides festival and event organisers with the potential to shape that future. This paper identifies trends of significance in order to inform future decision making.

Keywords

Acknowledgements

The author would gratefully like to acknowledge access to the thoughts and ideas of the Future Foundation, an international think tank who provide insight and foresight about consumer values, behaviours and trends across the world. For details see www.futurefoundation.net

Citation

Yeoman, I. (2013), "A futurist's thoughts on consumer trends shaping future festivals and events", International Journal of Event and Festival Management, Vol. 4 No. 3, pp. 249-260. https://doi.org/10.1108/IJEFM-06-2013-0017

Publisher

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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