TY  - JOUR
AB  - Purpose The purpose of this paper is the segmentation of the spectators attending a music festival in the city of Córdoba, Spain, according to their musical preferences.Design/methodology/approach In order to achieve this objective, the methodology used in the research consisted of the application of a group of multivariable techniques and in the realisation of a post hoc single-variate ANOVA analysis.Findings The principal conclusion resulting from this research is that there are different musical preferences with respect to the spectators at a music festival.Practical implications The main practical application of this research focusses on knowing the principal factors that determine musical preferences of the persons attending the festival.Originality/value The principal originality factor and innovation is analysing how the spectators of a music festival that has been held for many years attend with different motivations with respect to their musical preferences.
VL  - 8
IS  - 3
SN  - 1758-2954
DO  - 10.1108/IJEFM-03-2017-0021
UR  - https://doi.org/10.1108/IJEFM-03-2017-0021
AU  - Pérez-Gálvez Jesús Claudio
AU  - Lopez-Guzman Tomas
AU  - Gomez-Casero Gema
AU  - Fruet Cardozo Juan Vicente
PY  - 2017
Y1  - 2017/01/01
TI  - Segmentation of the spectators attending a festival based on musical preferences
T2  - International Journal of Event and Festival Management
PB  - Emerald Publishing Limited
SP  - 346
EP  - 360
Y2  - 2024/09/19
ER  -