TY  - JOUR
AB  - Purpose– The purpose of this paper is to define event evaluation, develop a conceptual model of its process and elements, review pertinent literature, and draw conclusions pertaining both to the discourse on evaluation and its praxis. Design/methodology/approach– General review of literature and development of a conceptual model of the evaluation process. Findings– The review suggests that impact assessments have dominated, but are only one type of evaluation; research and papers on evaluating the worth of events has been minimal, while those on the evaluation of various management and marketing functions is fragmented. Research limitations/implications– It is concluded that little has been written about evaluation paradigms and systems, although the discourse on sustainability and triple bottom line accountability has led to a greater emphasis on non-economic considerations. Originality/value– The conceptual model of the evaluation process and its components offers a systematic approach to shaping evaluation discourse and methods. Conclusions are drawn on how to advance evaluation research and methods applied to events.
VL  - 6
IS  - 2
SN  - 1758-2954
DO  - 10.1108/IJEFM-03-2015-0014
UR  - https://doi.org/10.1108/IJEFM-03-2015-0014
AU  - Brown Steve
AU  - Getz Donald
AU  - Pettersson Robert
AU  - Wallstam Martin
ED  - Professor Julian Meyrick and Dr Tully Barnett
PY  - 2015
Y1  - 2015/01/01
TI  - Event evaluation: definitions, concepts and a state of the art review
T2  - International Journal of Event and Festival Management
PB  - Emerald Group Publishing Limited
SP  - 135
EP  - 157
Y2  - 2024/04/23
ER  -