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Examining the cultural value of festivals: Considerations of creative destruction and creative enhancement within the rural environment

Jodie George (University of South Australia, Adelaide, Australia)

International Journal of Event and Festival Management

ISSN: 1758-2954

Article publication date: 15 June 2015

Abstract

Purpose

Within Australia, cultural festivals focusing on music, food and art represent important social and economic opportunities for rural communities. However, tensions may also arise within communities where stakeholder ideologies are at odds regarding the place identity being presented for consumption by tourism practices. Thus, using Mitchell’s model of creative destruction/creative enhancement as a theoretical framework and through qualitative analysis, the purpose of this paper is to critically examine three South Australian festivals from multiple perspectives, to identify what relevant stakeholders consider festivals contribute to the community and how this may impact on the success of the festival itself.

Design/methodology/approach

Using Mitchell’s model of creative destruction/creative enhancement as a theoretical framework and through qualitative analysis, this research critically examines three South Australian festivals from multiple perspectives, to identify what relevant stakeholders consider festivals contribute to the community and how this may impact on the success of the festival itself.

Findings

Findings suggest that those communities who present a more complex understanding of the “rural idyll” through the integration of multiple local products will experience greater success, both for internal and external audiences.

Originality/value

This research represents a unique contribution to the literature on festivals by combining the theoretical construct of cultural value with Mitchell’s model of creative destruction and creative enhancement, particularly within South Australia where little such work has been one, despite the fact that it presents itself as the “Festival State”.

Keywords

Acknowledgements

The author gratefully acknowledges the important contributions of Dr Rosie Roberts and Jessica Pacella in the development of this research.

Citation

George, J. (2015), "Examining the cultural value of festivals: Considerations of creative destruction and creative enhancement within the rural environment", International Journal of Event and Festival Management, Vol. 6 No. 2, pp. 122-134. https://doi.org/10.1108/IJEFM-01-2015-0002

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited