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Postcolonial feminist analysis of high-technology entrepreneuring

Banu Ozkazanc-Pan (Department of Marketing and Management, College of Management, University of Massachusetts, Boston, Massachusetts, USA)

International Journal of Entrepreneurial Behavior & Research

ISSN: 1355-2554

Article publication date: 24 March 2014




The purpose of this paper is to examine identity formation and networking practices relevant for high-technology entrepreneuring or the enactment of entrepreneurship in Silicon Valley by Turkish business people.


Guided by postcolonial feminist frameworks, the author conducted a combination of ethnographic and auto-ethnographic fieldwork at high-technology conferences in Silicon Valley by focussing on talk and text as relevant for understanding entrepreneuring. Through a reflexive stance, the author analyzed observations, conversations, and experiences inclusive of her own positionality during the research process as they related to entrepreneurial identity formation and networking.


During business networking conferences taking place among Turkish business people in Silicon Valley, women and older males became marginalized through the emergence of a hegemonic masculinity associated with young Turkish male entrepreneurs. In addition, local context impacted whether and how actors engaged in practices that produced marginalization and resistance simultaneously.


The research is of value for scholars interested in understanding how identity formation and networking in high-technology entrepreneuring take place through gendered practices and ideas. Scholars interested in deploying postcolonial feminist perspectives will also benefit by understanding how key analytic tools and research methods from these lenses can be used for conducting fieldwork in other contexts.



Ozkazanc-Pan, B. (2014), "Postcolonial feminist analysis of high-technology entrepreneuring", International Journal of Entrepreneurial Behavior & Research, Vol. 20 No. 2, pp. 155-172.



Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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