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Entrepreneurial strategic posture and new technology ventures in an emerging economy

Joseph Amankwah-Amoah (Kent Business School, University of Kent, Canterbury, UK)
Richard B. Nyuur (School of Management, University of Bradford, Bradford, UK) (Institute for Trade and Innovation (IfTI), Offenburg University, Offenburg, Germany)
Robert Hinson (Ghana Communication Technology University, Accra, Ghana) (University of the Free State Business School, Bloemfontein, South Africa)
John Paul Kosiba (Department of Marketing, University of Professional Studies, Accra, Ghana)
Omar Al-Tabbaa (Leeds University Business School, University of Leeds, Leeds, UK)
James A. Cunningham (Newcastle University Business School, Newcastle University, Newcastle upon Tyne, UK)

International Journal of Entrepreneurial Behavior & Research

ISSN: 1355-2554

Article publication date: 16 November 2022

Issue publication date: 9 February 2023




Although start-ups have gained increasing scholarly attention, we lack sufficient understanding of their entrepreneurial strategic posture (ESP) in emerging economies. The purpose of this study is to examine the processes of ESP of new technology venture start-ups (NTVs) in an emerging market context.


In line with grounded theory guidelines and the inductive research traditions, the authors adopted a qualitative approach involving 42 in-depth semi-structured interviews with Ghanaian NTV entrepreneurs to gain a comprehensive analysis at the micro-level on the entrepreneurs' strategic posturing. A systematic procedure for data analysis was adopted.


From the authors' analysis of Ghanaian NTVs, the authors derived a three-stage model to elucidate the nature and process of ESP Phase 1 spotting and exploiting market opportunities, Phase II identifying initial advantages and Phase III ascertaining and responding to change.


The study contributes to advancing research on ESP by explicating the process through which informal ties and networks are utilised by NTVs and NTVs' founders to overcome extreme resource constraints and information vacuums in contexts of institutional voids. The authors depart from past studies in demonstrating how such ties can be harnessed in spotting and exploiting market opportunities by NTVs. On this basis, the paper makes original contributions to ESP theory and practice.



Amankwah-Amoah, J., Nyuur, R.B., Hinson, R., Kosiba, J.P., Al-Tabbaa, O. and Cunningham, J.A. (2023), "Entrepreneurial strategic posture and new technology ventures in an emerging economy", International Journal of Entrepreneurial Behavior & Research, Vol. 29 No. 2, pp. 385-407.



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