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Lean Startup, Agile Methodologies and Customer Development for business model innovation: A systematic review and research agenda

Diego Souza Silva (Industrial Engineering Department, Universidade Federal do Rio Grande do Sul, Porto Alegre, Brazil)
Antonio Ghezzi (Department of Management, Economics and Industrial Engineering, Politecnico di Milano, Milan, Italy)
Rafael Barbosa de Aguiar (Postgraduate Program in Public Policy, Universidade Federal do Rio Grande do Sul, Porto Alegre, Brazil)
Marcelo Nogueira Cortimiglia (Industrial Engineering Department, Universidade Federal do Rio Grande do Sul, Porto Alegre, Brazil)
Carla Schwengber ten Caten (Industrial Engineering Department, Universidade Federal do Rio Grande do Sul, Porto Alegre, Brazil)

International Journal of Entrepreneurial Behavior & Research

ISSN: 1355-2554

Article publication date: 8 January 2020

Issue publication date: 28 May 2020

9028

Abstract

Purpose

Startups have attracted increased attention over the past years. While entrepreneurs develop startups to capture new business opportunities, also large companies are turning to these fast-growing organizations in efforts to become more agile. However, managing business model innovation and validation is challenging. A number of methodologies, like the Lean Startup (LS), emerged to reduce uncertainties concerning innovation-based projects, and to contribute to business model validation. Despite its popularity, the literature on the LS and its key underpinnings (Agile Methodologies and Customer Development) is sparse, lacking an integrated and structured analysis of their impacts and potentialities. The paper aims to discuss this issue.

Design/methodology/approach

The authors conducted a comprehensive systematic literature review on the topic fully analyzing a final set of 71 papers.

Findings

There is a turning point in the research stream’s maturity with publications in conferences and major journals, with the predominance of empirical investigations in the European region. Articles on the topic are on the rise in several technology fields. However, the literature on the subject falls short on providing guidance to assist practitioners and scholars on the adoption and investigation of these methodologies.

Practical implications

The paper provides guidance for practice by presenting a staircase roadmap for the LS implementation drawing from the final set of papers reviewed.

Originality/value

The study categorizes the current literature through a concept map, and offers a structured research agenda beyond the categories from the thematic analysis.

Keywords

Acknowledgements

The authors would like to thank Professor Paul Jones and the two anonymous reviewers for the support and suggestions that greatly contributed to the improvement of the paper. The first author would also like to thank the Brazilian National Council for Scientific and Technological Development (CNPq – Conselho Nacional de Desenvolvimento Científico e Tecnológico) and the Research Coordination of the Brazilian Ministry of Education (CAPES) for the financial support received throughout this research.

Citation

Silva, D.S., Ghezzi, A., Aguiar, R.B.d., Cortimiglia, M.N. and ten Caten, C.S. (2020), "Lean Startup, Agile Methodologies and Customer Development for business model innovation: A systematic review and research agenda", International Journal of Entrepreneurial Behavior & Research, Vol. 26 No. 4, pp. 595-628. https://doi.org/10.1108/IJEBR-07-2019-0425

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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