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Factors affecting e-business successful implementation

Dimitrios Maditinos (Department of Business Administration, Technological Educational Institute of Kavala, Kavala, Greece)
Dimitrios Chatzoudes (Department of Business Administration, Technological Educational Institute of Kavala, Kavala, Greece)
Lazaros Sarigiannidis (Department of Business Administration, Technological Educational Institute of Kavala, Kavala, Greece)

International Journal of Commerce and Management

ISSN: 1056-9219

Article publication date: 28 October 2014




The present study aims to investigate the impact of organizational capabilities in the successful implementation of e-business. More specifically, the study proposes a three-dimensional conceptual framework, including “organizational learning capabilities”, “knowledge management capabilities” and “organizational readiness”. Such a multidimensional approach has randomly been explored in the existing literature, making the examination of the proposed conceptual framework an interesting research topic.


The proposed conceptual framework was tested on a sample of Greek companies with an online involvement. Information System executives were used as key respondents. The final sample consisted of 213 companies. The reliability and the validity of the newly developed questionnaire were thoroughly examined. Empirical data were analyzed using the “structural equation modeling” technique.


The results of the study reveal that “training availability”, “knowledge level” and “knowledge sharing” are the most significant factors for successfully implementing e-business. Moreover, “firm size” seems to be another important determinant. On the other hand, “technical expertise”, “knowledge accumulation” and “knowledge application” were not found to have a statistically significant impact on the implementation of e-business.

Research limitations/implications

A limitation stemming from the implemented methodology is the use of self-report scales to measure the constructs of the proposed model. Moreover, the present paper lacks a longitudinal approach, as it is cross-sectional and provides a static picture of e-business implementation.

Practical implications

The paper makes an analytical effort to point out areas that companies should emphasize to successfully implement e-business and, therefore, harvest its potential benefits. Certain practical implications are offered in the final part of the paper.


The paper proposes an enhanced conceptual framework that examines vital issues concerning the successful implementation of e-business, thus providing valuable outcomes for decision-makers and academics. Moreover, the results of the study may be generalized in other developed countries whose economy faces similar significant challenges as Greece (e.g. Spain, Italy, Portugal, Ireland, etc.).



Maditinos, D., Chatzoudes, D. and Sarigiannidis, L. (2014), "Factors affecting e-business successful implementation", International Journal of Commerce and Management, Vol. 24 No. 4, pp. 300-320.



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