To read the full version of this content please select one of the options below:

A framework for determining and prioritizing relational capitals: The case of Iran e-business

Soheila Ghane (Department of Industrial Engineering, Iran University of Science and Technology, Narmak, Tehran, Iran)
Peyman Akhavan (Department of Management, Malek Ashtar University of Technology, Tehran, Iran)

International Journal of Commerce and Management

ISSN: 1056-9219

Article publication date: 27 May 2014

420

Abstract

Purpose

The purpose of this study is to propose a framework to determine and prioritize relational capitals. This study has empirically performed the framework and revealed prioritized indicators of relational capital within service and non-service industries in Iran.

Design/methodology/approach

A valid questionnaire was utilized to conduct a survey of 243 business managers in different organizational levels of service and non-service industries in Iran.

Findings

Correlation analysis was utilized to ascertain validity of measures. Priority of each relational capital was specified using ordinal regression analysis.

Research limitations/implications

The findings offer valuable insights on relational capital and its indicators in a novel perspective.

Practical implications

Using the proposed framework and utilizing the classification of relational capital indicators, managers and analysts will be able to enumerate the most effective factors for improving business performance and competitive authority based on types of business relations and its environment.

Originality/value

This study provides a guideline for determining and prioritizing business relational capital considering both sides, business-to-business and business-to-consumer relations, which have been under examination in the literature.

Keywords

Citation

Ghane, S. and Akhavan, P. (2014), "A framework for determining and prioritizing relational capitals: The case of Iran e-business", International Journal of Commerce and Management, Vol. 24 No. 2, pp. 119-133. https://doi.org/10.1108/IJCoMA-06-2012-0039

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

Related articles