Life is better in flip flops. Digital nomads and their transformational travels to Thailand

Abstract

Purpose

The metamorphosis within the Thai segment of the hospitality industry has influenced the global outlook for hospitality services, shifting the focus from leisure to a hybrid approach of providing all-inclusive work-leisure offerings. The purpose of this paper is, therefore, to outline the hybridisation of the hospitality industry in Thailand that is frequented by digital nomads, and to discuss the adaptation of local infrastructure to accommodate this trend.

Design/methodology/approach

Taking the form of a research note, this paper assesses the impact that digital nomads are having upon the hospitality industry in Thailand, and describes how different localities have begun to respond to the challenges and opportunities this trend presents. Additionally, the paper proposes an empirical study that would evaluate the success of various types of work–leisure hubs in adapting to the needs of digital nomads, and the alignment of their offerings with the expectations of these travellers.

Findings

A preliminary review of available resources reveals that there are a variety of work–leisure spaces catering to the needs of digital nomads. These spaces tend to combine lodging accommodations with a shared office environment, incorporating design elements and social activities that are likely to foster interpersonal relationships between guests. Be that as it may, the exact nature of the work–leisure space models behind these environments is unclear.

Originality/value

The paper envisions a study that will enhance scholarly understanding of the transformation which the Thai hospitality industry is currently undergoing in response to the influx of digital nomads. These insights will enable industry experts to assess both the feasibility and profitability of diverse work-leisure models, and assist policymakers in different jurisdictions.

Citation

Orel, M. (2021), "Life is better in flip flops. Digital nomads and their transformational travels to Thailand", International Journal of Culture, Tourism and Hospitality Research, Vol. 15 No. 1, pp. 3-9. https://doi.org/10.1108/IJCTHR-12-2019-0229