To read this content please select one of the options below:

Challenges and opportunities for the development and promotion of Ibaloy crafts as tourism products

Jamaica Gayatin Ona (Asian Institute of Tourism, University of the Philippines, Quezon City, Philippines)
Leticia Susan Lagmay Solis (Asian Institute of Tourism, University of the Philippines, Quezon City, Philippines)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Article publication date: 2 October 2017

903

Abstract

Purpose

The Ibaloy is an indigenous ethnic group in the Northern Philippines. Due to modernization, changes in lifestyle, livelihood and spiritual inclination many have forgotten about their culture. Income-generating activities such as handicraft businesses and food security are among their needs and aspirations. With the potential that indigenous entrepreneurship has in improving their cultural and economic status, this study aims to identify which crafts in their material culture can be publicly shared as tourism products and to assess the landscape within which indigenous entrepreneurship can be undertaken.

Design/methodology/approach

The study utilized a qualitative methodology which involved a combination of participant observation and semi-structured interviews. An interview guide which consisted of open-ended questions that focused on themes such as identification of Ibaloy crafts, the crafts’ various categorization and significance, the challenges and opportunities and their perceptions on what they want done for their crafts and material culture in general was developed for this purpose. The primary respondents were the Ibaloys themselves and other key informants from government and other stakeholders.

Findings

Other than serving their purpose in an Ibaloy household and as objects used for special occasions, Ibaloy crafts have the potential to be developed as tourism products. While many challenges abound, availability of resources and collaborative support by the government and other institutions can bring opportunities that will lead Ibaloy crafts to become prime tourism products.

Social implications

The findings point to a compelling need for policymakers and concerned authorities to take immediate action to ensure the culture and heritage of the Ibaloys are protected.

Originality/value

The study adds to the literature about Filipino indigenous peoples, particularly the Ibaloys of Cordillera, and their aspirations for the inclusion of their material culture to the tourism industry. It can serve as a guide in addressing issues and concerns related to indigenous entrepreneurship that may be addressed through policy intervention and support from stakeholders.

Keywords

Citation

Ona, J.G. and Solis, L.S.L. (2017), "Challenges and opportunities for the development and promotion of Ibaloy crafts as tourism products", International Journal of Culture, Tourism and Hospitality Research, Vol. 11 No. 4, pp. 593-607. https://doi.org/10.1108/IJCTHR-11-2016-0112

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

Related articles