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Travel motivation of Indonesian seniors in choosing destination overseas

Serli Wijaya (Postgraduate Program, Faculty of Economics, Petra Christian University Surabaya, Indonesia)
Wahyuniwati Wahyudi (Hotel Management Program, Faculty of Economics Petra Christian University, Surabaya, Indonesia)
Claudia Benita Kusuma (Hotel Management Program, Faculty of Economics Petra Christian University, Surabaya, Indonesia)
Evelyn Sugianto (Hotel Management Program, Faculty of Economics Petra Christian University, Surabaya, Indonesia)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Article publication date: 29 June 2018

Issue publication date: 30 July 2018

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Abstract

Purpose

This study focuses on the Indonesian seniors’ motivation in terms of travelling to a destination abroad. Using the push–pull motivation constructs and recognising the role of culture in influencing travel behaviour, the purpose of this study is to develop a better understanding of the underlying factors that explain why Indonesian seniors travel to and select an international destination.

Design/methodology/approach

A questionnaire-based survey was completed to collect data from 246 Indonesian seniors aged 55 years and over who had travelled overseas. Factor analysis was applied to reduce the total of 34 push and pull travel motivation items into new underlying factors. Informal interviews were also undertaken to support the analysis.

Findings

Personal development, relaxation and relationship enhancement appeared to be the three factors that internally pushed the seniors to travel abroad. Meanwhile, facilities and hygiene, destination familiarity, value for money and destination proximity, local attractions and supporting travel facilities were found to be the factors that pulled the seniors to select an international destination they would like to visit. The emergence of relationship enhancement, destination familiarity and value for money and destination proximity factors were evident that the unique aspect of Indonesian cultural values could shape the motivation of Indonesian seniors to go travelling.

Originality/value

Although studies on senior travel motivation are abundant, empirical research studies that focus on examining Indonesian senior travel behaviour are still rare. This study therefore serves as one of the first attempts to examine the behaviour of Indonesian seniors when undertaking outbound travel trip. Based on the study’s findings, practical recommendations were offered to tourism stakeholders involved in tailoring a specific tourism product and services for the Indonesian senior tourist market.

Keywords

Citation

Wijaya, S., Wahyudi, W., Kusuma, C.B. and Sugianto, E. (2019), "Travel motivation of Indonesian seniors in choosing destination overseas", International Journal of Culture, Tourism and Hospitality Research, Vol. 12 No. 2, pp. 185-197. https://doi.org/10.1108/IJCTHR-09-2017-0095

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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