Travelers’ preferences for peer-to-peer (P2P) accommodations and hotels

Cheri A. Young (Fritz Knoebel School of Hospitality Management, University of Denver, Denver, Colorado, USA)
David L. Corsun (Fritz Knoebel School of Hospitality Management, University of Denver, Denver, Colorado, USA)
Karen L. Xie (Fritz Knoebel School of Hospitality Management, University of Denver, Denver, Colorado, USA)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Publication date: 2 October 2017

Abstract

Purpose

The purpose of this study was to investigate travelers’ preferences for peer-to-peer (P2P) accommodations or hotels when traveling for leisure or business purposes given the rise of P2P accommodations in the form of Airbnb, Vacation Rentals by Owners (VRBO) One Fine Stay, etc.

Design/methodology/approach

VRBO hosts in Denver, Colorado, USA provided contact information for 788 travelers who stayed with them over the prior three years. These travelers received an email survey and the opportunity to be entered in a drawing for one of three US$250 gift cards.

Findings

P2P usage was driven by leisure travel. The most influential factors in the choice of P2P over hotel were price, location, party size, dwelling size and trip length. When choosing a hotel for business travel, the influential factors were location, safety and security, price and knowing what one will receive in the way of facility and services.

Research limitations/implications

The external validity of the findings is limited as the study was conducted in one US city using travelers of only one P2P accommodations platform.

Practical implications

Hotels may want to leverage their loyalty programs and stress the importance of safety and security when traveling as a means of competing with P2P accommodations.

Originality/value

Given limited empirical research on P2P accommodations, this study provides an informative first look at the preferences and behaviors of travelers using P2P accommodations and points to a growing loyalty to P2P accommodations versus hotels in the leisure segment.

Keywords

Citation

Cheri A. Young, David L. Corsun and Karen L. Xie (2017) "Travelers’ preferences for peer-to-peer (P2P) accommodations and hotels", International Journal of Culture, Tourism and Hospitality Research, Vol. 11 No. 4, pp. 465-482

Download as .RIS

DOI

: https://doi.org/10.1108/IJCTHR-09-2016-0093

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.