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Cultivating coffee experiences in the Eje Cafetero, Colombia

Robert Bowen (Robert Bowen is based at the School of Management, Swansea University, Swansea, UK)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Article publication date: 10 July 2021

Issue publication date: 26 August 2021

344

Abstract

Purpose

This paper aims to investigate the potential for developing a unique coffee tourism experience in the Eje Cafetero region of Colombia, considering unique local traditions of coffee production, as well as local tourism infrastructure.

Design/methodology/approach

With the aim of observing coffee tourism experiences in-place, this paper uses an analytical auto-ethnographic methodology, where the researcher observes the coffee tourism experience, considering both the tourism providers and tourists. This represents an emerging method in tourism research with data collected through a reflective diary and photographic documentation.

Findings

Coffee tourism has already established itself in the Eje Cafetero region, and with increasing tourism in Colombia, there is potential for further interest in coffee tourism in the region. With an established infrastructure and positive reputation for coffee, Colombia is well placed to provide various coffee tourism offerings, including unique experiences based on local traditions.

Originality/value

Coffee tourism is an under-researched area, with few studies based on primary data to understand the potential for coffee tourism experiences. This study advances knowledge on this while also promoting innovative auto-ethnographic research methods. Findings help places understand how to leverage competitive advantage through unique offerings.

Keywords

Citation

Bowen, R. (2021), "Cultivating coffee experiences in the Eje Cafetero, Colombia", International Journal of Culture, Tourism and Hospitality Research, Vol. 15 No. 3, pp. 328-339. https://doi.org/10.1108/IJCTHR-08-2020-0184

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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