Offline versus online travel experience sharing: the national profile of China
International Journal of Culture, Tourism and Hospitality Research
ISSN: 1750-6182
Article publication date: 22 May 2019
Issue publication date: 8 August 2019
Abstract
Purpose
This study aims to examine the demographic differences of Chinese nationals’ travel experience sharing through different offline and online platforms.
Design/methodology/approach
Cross-tabulation analysis was applied on a national sample of 6081 respondents in China.
Findings
The study found that Chinese women tend to share travel experience more often than Chinese men; old people in China tend to use the face-to-face approach more than online or social media to share their travel experience. About 66.5 per cent of the survey sample used WeChat Moments to share their travel experience, highlighting WeChat as the dominating social media platform in China for travel sharing. In general, people who share via online platforms (WeChat, Weibo, QQ Space) tend to be young, single or unmarried, well-educated and earning a high monthly income.
Originality/value
The study offers an in-depth understanding of travel experience sharing idiosyncrasies in China.
Keywords
Acknowledgements
Erratum: It has come to the attention of the publisher that the article by Songshan (Sam) Huang and Xiang Wei, ‘Offline versus online travel experience sharing: the national profile of China’ published in the International Journal of Culture, Tourism and Hospitality Research, DOI: 10.1108/IJCTHR-05-2018-0058, incorrectly gave Xiang Wei's affiliation as School of Business and Law, Edith Cowan University, Joondalup, Australia. Xiang Wei's affiliation at the time of writing was, in fact, National Academy of Economics Strategy, The Chinese Academy of Social Sciences, Beijing, China. This error was introduced in the editorial process and has now been corrected in the online version. The publisher sincerely apologises for this error and for any inconvenience.
Citation
Huang, S.(S). and Wei, X. (2018), "Offline versus online travel experience sharing: the national profile of China", International Journal of Culture, Tourism and Hospitality Research, Vol. 13 No. 2, pp. 183-189. https://doi.org/10.1108/IJCTHR-05-2018-0058
Publisher
:Emerald Publishing Limited
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