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Textual analysis of online reviews as a lens for cross-cultural assessment

Makoto Nakayama (College of Computing and Digital Media, DePaul University, Chicago, Illinois, USA)
Yun Wan (University of Houston Victoria, Victoria, Texas, USA)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Article publication date: 7 January 2021

Issue publication date: 30 April 2021

261

Abstract

Purpose

The purpose of this paper is to call researchers’ attention to cross-cultural research using online consumer reviews and multilingual textual analysis.

Design/methodology/approach

The authors discuss a selected literature review and the highlight of the four studies that show cross-cultural differences in online reviews on ethnic restaurants.

Findings

Applying multilingual textual analysis could prompt new venues to verify and expand future cross-cultural research in tourism and hospitality.

Originality/value

The paper introduces examples of multilingual textual analysis used for cross-cultural studies.

Keywords

Citation

Nakayama, M. and Wan, Y. (2021), "Textual analysis of online reviews as a lens for cross-cultural assessment", International Journal of Culture, Tourism and Hospitality Research, Vol. 15 No. 2, pp. 125-130. https://doi.org/10.1108/IJCTHR-04-2020-0086

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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