The purpose of this paper is to call researchers’ attention to cross-cultural research using online consumer reviews and multilingual textual analysis.
The authors discuss a selected literature review and the highlight of the four studies that show cross-cultural differences in online reviews on ethnic restaurants.
Applying multilingual textual analysis could prompt new venues to verify and expand future cross-cultural research in tourism and hospitality.
The paper introduces examples of multilingual textual analysis used for cross-cultural studies.
Nakayama, M. and Wan, Y. (2021), "Textual analysis of online reviews as a lens for cross-cultural assessment", International Journal of Culture, Tourism and Hospitality Research, Vol. 15 No. 2, pp. 125-130. https://doi.org/10.1108/IJCTHR-04-2020-0086
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