Textual analysis of online reviews as a lens for cross-cultural assessment

Abstract

Purpose

The purpose of this paper is to call researchers’ attention to cross-cultural research using online consumer reviews and multilingual textual analysis.

Design/methodology/approach

The authors discuss a selected literature review and the highlight of the four studies that show cross-cultural differences in online reviews on ethnic restaurants.

Findings

Applying multilingual textual analysis could prompt new venues to verify and expand future cross-cultural research in tourism and hospitality.

Originality/value

The paper introduces examples of multilingual textual analysis used for cross-cultural studies.

Citation

Nakayama, M. and Wan, Y. (2021), "Textual analysis of online reviews as a lens for cross-cultural assessment", International Journal of Culture, Tourism and Hospitality Research, Vol. 15 No. 2, pp. 125-130. https://doi.org/10.1108/IJCTHR-04-2020-0086