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A sustainable festival management model: the case of International Troia festival

Erol Duran (Çanakkale Onsekiz Mart Üniversity, Çanakkale, Turkey)
Bahattin Hamarat (Çanakkale Onsekiz Mart University, Çanakkale, Turkey)
Emrah Özkul (Düzce University, Düzce, Turkey)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Article publication date: 2 June 2014



The purpose of this study is to propose a sustainable festival management model (SFMM) drawing on data from the International Troia Festival, Çanakkale, Turkey.


Three research techniques were used in the study. Survey data examined six motivational dimensions whose importance were tested using the logistic regression analysis. In-depth interviews and observations were analyzed using content analysis. The study sample comprised festival event attendees, members of public and private businesses and NGOs.


The field research indicated that, culture is the main factor, which motivates visitors to attend the festival and also the main theme of the festival that reflects the significant cultural heritage of the city. A SFMM is presented for the International Troia Festival, based on the results of the field research and literature.

Research limitations/implications

The findings of this study solely of SFMM were identified during a Turkish festival.


Future applications of SFMM both for generating development of local or international festivals in a sustainable way and for resolving general or regional environmental challenges on festival management are discussed. The model can be used to ensure the sustainability of the International Troia Festival and similar festivals.



The authors thank the Scientific Research Projects Department, Canakkale Onsekiz Mart University. This study is a result of a project (Project no: COMU BAB 2010/130) which was funded by them


Duran, E., Hamarat, B. and Özkul, E. (2014), "A sustainable festival management model: the case of International Troia festival", International Journal of Culture, Tourism and Hospitality Research, Vol. 8 No. 2, pp. 173-193.



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