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Comparing Japanese and British impressions of dress forms

KyoungOk Kim (Institute for Fiber Engineering (IFES), Interdisciplinary Cluster for Cutting Edge Research (ICCER), Shinshu University, Ueda, Japan)
Chinami Fujii (Graduate School of Science and Technology, Shinshu University, Ueda, Japan)
Masayuki Takatera (Institute for Fiber Engineering (IFES), Interdisciplinary Cluster for Cutting Edge Research (ICCER), Shinshu University, Ueda, Japan)

International Journal of Clothing Science and Technology

ISSN: 0955-6222

Article publication date: 13 May 2019

Issue publication date: 8 August 2019

Abstract

Purpose

A suitable dress form is necessary for patternmaking when manufacturing a garment for the global market. The purpose of this paper is to investigate the similarities and differences in visual impressions and preferences of dress forms between Japanese and British female university students.

Design/methodology/approach

The authors carried out sensory evaluations of the visual impressions of dress forms using images of four forms made in Japan, France, the UK and the USA. The participants (18 Japanese and 11 British female university students in their 20s) assessed them using the semantic differential method. In total, 22 adjective pairs concerning style, image and preference factors were used. The authors performed a principal component analysis on the results for style and image. For preference factors, one-way analysis of variance was used to analyze whether there was a difference in preference between the dress forms.

Findings

The Japanese students evaluated dress forms by considering balance and cool (fashionable) as the first principal component, and frailty and delicacy as the second. A large bust-to-waist ratio strengthens the impression of the latter component. The Japanese preferred dress forms of the kind worn by fashion models. Their preference was heavily influenced by the first principal component, but this preference decreased when the dress form evinced a weak impression. The British students assessed dress forms using healthy and cool (fashionable) as the first principal component, and frail and thin body as the second. A ratio of the width of the shoulder to that of the waist (at the front) of 1.6:1 and a rounded back shape from the side view were considered healthy.

Originality/value

These results can help understand the Japanese and British customers’ impressions and preferences on the dress form. Moreover, apparel manufacturers choose a suitable dress form to manufacture garments for the global market, by considering similarities and differences in people’s preferences.

Keywords

Acknowledgements

This work was supported by JSPS KAKENHI under Grant Nos JP16K16255 and JP17H01955.

Citation

Kim, K., Fujii, C. and Takatera, M. (2019), "Comparing Japanese and British impressions of dress forms", International Journal of Clothing Science and Technology, Vol. 31 No. 4, pp. 462-474. https://doi.org/10.1108/IJCST-08-2018-0107

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited