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Perceived differences in peer-to-peer accommodation before and after COVID-19: evidence from China

Lina Zhong (Institute for Big Data Research in Tourism, School of Tourism Sciences, Beijing International Studies University, Beijing, China)
Jiating Liu (Institute for Big Data Research in Tourism, School of Tourism Sciences, Beijing International Studies University, Beijing, China)
Alastair M. Morrison (School of Management and Marketing, Greenwich Business School, University of Greenwich, London, UK)
Yingchao Dong (Institute for Big Data Research in Tourism, School of Tourism Sciences, Beijing International Studies University, Beijing, China)
Mengyao Zhu (Institute for Big Data Research in Tourism, School of Tourism Sciences, Beijing International Studies University, Beijing, China)
Lei Li (Academy of Regional and Global Governance, Beijing Foreign Studies University, Beijing, China)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 6 January 2023

Issue publication date: 31 March 2023

467

Abstract

Purpose

Based on text content analysis using big data, this study aims to explore differences in guest perceptions of peer-to-peer accommodations before and after COVID-19 to provide suggestions for the development of these properties in China postpandemic.

Design/methodology/approach

A guest perception dictionary was established by collecting Ctrip customer reviews of peer-to-peer accommodations. After data cleaning, thematic word analysis and semantic association network analysis were used to explore perceptions and thematic differences before and after COVID-19.

Findings

This research constructed a multidimensional framework of guest-perceived values for peer-to-peer accommodation in the context of COVID-19. The findings showed that the emphasis on functionality in peer-to-peer accommodation changed; perceived emotional values associated with peer-to-peer stays were more complex; perceived social values decreased, host–guest interactions were reduced and online communication became a stronger trend; tourist preferences for types of experiences changed, and people changed their destination selections; perceived conditional value was reflected in perceived risks, and the perceptions of environmental health, service and physical risks increased.

Research limitations/implications

This research has constructed a multidimensional framework of tourist perceived value on the basis of peer-to-peer accommodation context and epidemic background and has thus shown the changes in tourist perceived value of peer-to-peer accommodation before and after COVID-19.

Originality/value

To the best of authors’ knowledge, this research constitutes the first attempt to explore the perceptual differences for peer-to-peer accommodations before and after COVID-19 based on an extensive data set of online reviews from multiple provinces of China.

Keywords

Acknowledgements

Funding: Beijing Social Science Foundation Major Project 21JCA042 Ethnic research project of the National Committee of the people’s Republic of China. N: 2020‐GMD‐089.

Citation

Zhong, L., Liu, J., Morrison, A.M., Dong, Y., Zhu, M. and Li, L. (2023), "Perceived differences in peer-to-peer accommodation before and after COVID-19: evidence from China", International Journal of Contemporary Hospitality Management, Vol. 35 No. 4, pp. 1539-1561. https://doi.org/10.1108/IJCHM-12-2021-1557

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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