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Perceived barriers and negotiation of using peer-to-peer accommodation by Chinese consumers in the COVID-19 context

Zhiyong Li (Tourism School, Sichuan University, Chengdu, China)
Jiahui Huang (Tourism School, Sichuan University, Chengdu, China)
Songshan (Sam) Huang (School of Business and Law, Edith Cowan University, Perth, Australia)
Dan Huang (Tourism School, Sichuan University, Chengdu, China and Department of Tourism, Sport and Hotel Management, Griffith University, Brisbane, Australia)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 13 September 2022

Issue publication date: 31 March 2023

581

Abstract

Purpose

This study aims to understand Chinese consumers’ perceived barriers to using peer-to-peer (P2P) accommodation before and after the outbreak of COVID-19 and the negotiation strategies they applied in overcoming the barriers and enabling consumption.

Design/methodology/approach

A qualitative research design with 28 semi-structured interviews was used. Data were analysed by content analysis.

Findings

Five psychological barriers and four functional barriers were found to inhibit consumers from using P2P accommodation both before and after the COVID-19 outbreak. In overcoming the perceived barriers, consumers applied both behavioural negotiation strategies, including seeking information, behavioural adaptation, selective choice and seeking social support, and cognitive negotiation strategies, including cognitive adaptation and trusting agents. COVID-19 was found to serve as both a barrier and a facilitator for using P2P accommodation. A barriers–negotiation framework was developed in the context.

Research limitations/implications

Theoretically, this study advances consumer resistance and perceived barriers literature by integrating negotiation and developing a barriers–negotiation framework of P2P accommodation usage. This study also offers insights for practitioners in the P2P accommodation industry.

Originality/value

This study showcases the role of negotiation in understanding barriers to using P2P accommodation, paving the way to extend relevant knowledge to advance consumer resistance research, which is an emerging topic in the broader management domain.

Keywords

Citation

Li, Z., Huang, J., Huang, S.(S). and Huang, D. (2023), "Perceived barriers and negotiation of using peer-to-peer accommodation by Chinese consumers in the COVID-19 context", International Journal of Contemporary Hospitality Management, Vol. 35 No. 4, pp. 1264-1283. https://doi.org/10.1108/IJCHM-12-2021-1539

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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