The study aims to provide a critical review of the origin, development and process of sentiment analysis (SA) and a demonstration for hospitality researchers and students on how to perform SA using a sample study.
A critical review and sample case demonstration approach was applied. The sample study used Leximancer to perform SA using TripAdvisor review data.
A critical evaluation of the most popular SA tools was provided, highlighting their advantages and disadvantages. A step-by-step demonstration with data provided makes it possible for readers to learn this technique at own pace.
By providing a critical review of SA supported with a demonstration case study, this study makes a timely contribution for broader awareness and understanding, as well as the application of SA in hospitality.
Emily Ma, Mingming Cheng and Aaron Hsiao (2018) "Sentiment analysis – a review and agenda for future research in hospitality contexts", International Journal of Contemporary Hospitality Management, Vol. 30 No. 11, pp. 3287-3308Download as .RIS
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