Sentiment analysis – a review and agenda for future research in hospitality contexts

Emily Ma (Department of Hospitality and Tourism Management, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts, USA)
Mingming Cheng (Department of Tourism Otago Business School, University of Otago, Otago, New Zealand)
Aaron Hsiao (Department of Tourism, Sport and Hotel Management, Griffith University, Brisbane, Australia)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Publication date: 12 November 2018

Abstract

Purpose

The study aims to provide a critical review of the origin, development and process of sentiment analysis (SA) and a demonstration for hospitality researchers and students on how to perform SA using a sample study.

Design/methodology/approach

A critical review and sample case demonstration approach was applied. The sample study used Leximancer to perform SA using TripAdvisor review data.

Findings

A critical evaluation of the most popular SA tools was provided, highlighting their advantages and disadvantages. A step-by-step demonstration with data provided makes it possible for readers to learn this technique at own pace.

Originality/value

By providing a critical review of SA supported with a demonstration case study, this study makes a timely contribution for broader awareness and understanding, as well as the application of SA in hospitality.

Keywords

Citation

Emily Ma, Mingming Cheng and Aaron Hsiao (2018) "Sentiment analysis – a review and agenda for future research in hospitality contexts", International Journal of Contemporary Hospitality Management, Vol. 30 No. 11, pp. 3287-3308

Download as .RIS

DOI

: https://doi.org/10.1108/IJCHM-10-2017-0704

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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