TY  - JOUR
AB  - Purpose The aim of this study is to understand the knowledge-sharing structure and co-production of trip-related knowledge through online travel forums.Design/methodology/approach The travel forum threads were collected from TripAdvisor’s Sydney travel forum for the period from 2010 to 2014, which contains 115,847 threads from 8,346 conversations. The data analytical technique was based on a novel methodological approach – visual analytics, including semantic pattern generation and network analysis.Findings Findings indicate that the knowledge structure is created by community residents who camouflage as local experts and serve as ambassadors of a destination. The knowledge structure presents collective intelligence co-produced by community residents and tourists. Further findings reveal how these community residents associate with each other and form a knowledge repertoire with information covering various travel domain areas.Practical implications The study offers valuable insights to help destination-management organizations and tour operators identify existing and emerging tourism issues to achieve a competitive destination advantage.Originality/value This study highlights the process of social media mediated travel knowledge co-production. It also discovers how community residents engage in reaching out to tourists by camouflaging as ordinary users.
VL  - 29
IS  - 2
SN  - 0959-6119
DO  - 10.1108/IJCHM-10-2015-0607
UR  - https://doi.org/10.1108/IJCHM-10-2015-0607
AU  - Edwards Deborah
AU  - Cheng Mingming
AU  - Wong IpKin Anthony
AU  - Zhang Jian
AU  - Wu Qiang
PY  - 2017
Y1  - 2017/01/01
TI  - Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange
T2  - International Journal of Contemporary Hospitality Management
PB  - Emerald Publishing Limited
SP  - 690
EP  - 708
Y2  - 2024/09/21
ER  -