TY  - JOUR
AB  - Purpose This study aims to focus on peer-to-peer accommodation services in the sharing economy. Adopting construal level theory as the theoretical foundation, this study investigates the main and interaction effects of social and spatial distances on guest loyalty toward peer-to-peer accommodation.Design/methodology/approach This study uses a secondary source of online observational data archived on Xiaozhu, a leading peer-to-peer accommodation sharing platform in China. It consists of 2,612 observations of 1,304 unique travelers who stayed at 559 listings managed by 281 hosts in four major metropolitan areas of China over four years from August 2012 to August 2016. Non-linear binary choice panel models of probability regressions were used to estimate the effects of psychological distances (social and spatial) between hosts and guests on the likelihood of repeat purchase. The software used for the econometric analyses is STATA 14.Findings The results indicate that social distance negatively affects guest loyalty toward the listing hosts, while spatial distance has a positive influence on guest loyalty. The results also show significant interactions between the two psychological distance dimensions in influencing loyalty. The findings provide important insight into the influences of psychological distances on travelers’ repeat purchase behavior toward peer-to-peer accommodation providers.Originality/value This study contributes to the literature by providing empirical evidence that supports the importance of psychological distances in forming a loyal relationship between hosts and guests in the peer-to-peer accommodation sector of the sharing economy.
VL  - 31
IS  - 8
SN  - 0959-6119
DO  - 10.1108/IJCHM-09-2018-0730
UR  - https://doi.org/10.1108/IJCHM-09-2018-0730
AU  - So Kevin Kam Fung
AU  - Xie Karen L.
AU  - Wu Jiang
PY  - 2019
Y1  - 2019/01/01
TI  - Peer-to-peer accommodation services in the sharing economy: Effects of psychological distances on guest loyalty
T2  - International Journal of Contemporary Hospitality Management
PB  - Emerald Publishing Limited
SP  - 3212
EP  - 3230
Y2  - 2024/05/09
ER  -