TY  - JOUR
AB  - Purpose The purpose of this paper is to provide a comprehensive analysis of dynamic pricing by Airbnb hosts.Design/methodology/approach This study uses attribute and sales information from 39,837 Airbnb listings and hotel data from 1,025 hotels across five markets to test different hypotheses which explore the extent to which Airbnb hosts use dynamic pricing and how their pricing strategies compare to those of hotels.Findings Airbnb is a unique and complex platform in terms of dynamic pricing where hosts make limited use of dynamic pricing strategies, especially as compared to hotels. Notwithstanding their limited use, hosts who own listings in high-demand leisure markets, manage entire places, manage more listings and have more experience vary prices the most.Practical implications This study identified a great need for Airbnb to encourage dynamic pricing among its hosts, but also warned of the potential perils of dynamic pricing in the sharing economy context. The findings also demonstrated challenges for hotel managers interested in actionable information related to Airbnb as a competitor.Originality/value This is the first Airbnb study to use a comprehensive set of data over a continuous period in multiple markets to look at a number of listing and host factors and determine their relation with dynamic pricing strategies.
VL  - 30
IS  - 1
SN  - 0959-6119
DO  - 10.1108/IJCHM-09-2016-0540
UR  - https://doi.org/10.1108/IJCHM-09-2016-0540
AU  - Gibbs Chris
AU  - Guttentag Daniel
AU  - Gretzel Ulrike
AU  - Yao Lan
AU  - Morton Jym
PY  - 2018
Y1  - 2018/01/01
TI  - Use of dynamic pricing strategies by Airbnb hosts
T2  - International Journal of Contemporary Hospitality Management
PB  - Emerald Publishing Limited
SP  - 2
EP  - 20
Y2  - 2024/04/25
ER  -