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Hotel innovation and performance in times of crisis

Sara Campo (Departamento de Financiación e Investigación Comercial, Universidad Autónoma de Madrid, Madrid, Spain)
Ana M. Díaz (Departamento de Financiación e Investigación Comercial, Universidad Autónoma de Madrid, Madrid, Spain)
María J. Yagüe (Departamento de Financiación e Investigación Comercial, Universidad Autónoma de Madrid, Madrid, Spain)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 4 November 2014

Abstract

Purpose

This paper aims to analyze the influence of innovation-based orientation on hotel performance, how the management’s perception of market turbulence moderates this relationship and the effect of an atmosphere of crisis.

Design/methodology/approach

The research carried out used an on-line survey among four-star hotel managers in 52 Spanish cities.

Findings

The results obtained indicate that the tendency of a hotel to innovate does not contribute directly and positively on short-term performance. However, it does confirm its importance when improving hotel performance in the medium- and long-term. This work discusses how the perception of technological turbulence influences the willingness to innovate, together with the effect that an economic-crisis-related-pessimistic management view has on marketing performance and long-term results.

Originality/value

Reliable and valid scales, applicable to the hotel sector and useful both for researchers and managers, are provided to measure the tendency to innovate, perceived technological turbulence and company performance. Knowledge regarding innovation is expanded, including a critical factor to increase business profits and competitiveness in uncertain environments. The model proposed is tested in a sector where there is little empirical evidence about the effect of innovation on performance.

Keywords

Acknowledgements

The authors acknowledge the financial support of the Ministry of Education and Science (research project ref.: ECO2012-31517).

Citation

Campo, S., M. Díaz, A. and J. Yagüe, M. (2014), "Hotel innovation and performance in times of crisis", International Journal of Contemporary Hospitality Management, Vol. 26 No. 8, pp. 1292-1311. https://doi.org/10.1108/IJCHM-08-2013-0373

Publisher

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited