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Evaluating proactive behavior in lodging revenue management

Jeffrey A. Beck (The School of Hospitality Business, Eli Broad College of Business, Michigan State University, East Lansing, Michigan USA)
JaeMin Cha (Eli Broad College of Business, Michigan State University, East Lansing, Michigan, USA)
SeungHyun Kim (The School of Hospitality Business, Eli Broad College of Business, Michigan State University, East Lansing, Michigan, USA)
Bonnie Knutson (The School of Hospitality Business, Eli Broad College of Business, Michigan State University, East Lansing, Michigan, USA)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 4 November 2014

Abstract

Purpose

The objective of this study was to confirm the dimensions of revenue managers’ proactive work behavior in the lodging setting and to examine the effect of organizational structure on the degree of proactivity in their work behavior.

Design/methodology/approach

The data (n = 280) collected from lodging revenue managers was analyzed, using exploratory factor analysis, confirmatory factor analyses and multivariate analysis of variance.

Findings

The four factor model was confirmed – Voice, Individual Innovation, Taking Charge and Problem Prevention. Revenue managers who manage multiple properties were found to have greater proactivity than their single property counterparts.

Research limitations/implications

A future study can work exclusively with individual companies to better understand the demographics of the Revenue Manager within specific organizations.

Originality/value

This study enhances our understanding of revenue management activities and behaviors by focusing on the concept of proactive work behaviors, and the complexity of responsibility that revenue managers face. This study is to exhibit a greater measure of proactive work behavior.

Keywords

Citation

A. Beck, J., Cha, J., Kim, S. and Knutson, B. (2014), "Evaluating proactive behavior in lodging revenue management", International Journal of Contemporary Hospitality Management, Vol. 26 No. 8, pp. 1364-1379. https://doi.org/10.1108/IJCHM-08-2013-0351

Publisher

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited