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Online and social media recruitment: Hospitality employer and prospective employee considerations

Adele Ladkin (School of Tourism, Bournemouth University, Poole, UK)
Dimitrios Buhalis (School of Tourism, Bournemouth University, Poole, UK)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 8 February 2016

25063

Abstract

Purpose

This paper aims to reflect on issues concerning online and social media recruitment in hospitality organisations. It considers the implications for employers and prospective employees, discussing areas of mutual relevance.

Design/methodology/approach

The paper draws on existing research to examine the subject of online and social media recruitment. Secondary sources are used to provide a framework for the consideration of online and social media recruitment for hospitality organisations. A model for understanding online- and social media-empowered hospitality recruitment is proposed.

Findings

Considerations for employers include website attributes, issues of fairness in the recruitments process and brand reputation. For prospective employees, the considerations centre on public and private online profiles. Considerations common to both include the value of an online presence, the blurring of boundaries in online information and legal implications.

Research limitations/implications

This is a discussion paper drawing on evidence from previous research to explore recruitment issues in the hospitality industry. It raises the profile of recruitment issues, mapping the field and providing the basis for further exploration.

Practical implications

The paper provides a basis for understanding the impact of online and social media recruitment trends and issues and considers the implications for hospitality employers and prospective employees.

Originality/value

The paper’s contribution is its reflection on debates from different disciplines and in offering the dual perspective of employers and potential employees from which to consider emerging themes as they relate to online- and social media-empowered recruitment.

Keywords

Citation

Ladkin, A. and Buhalis, D. (2016), "Online and social media recruitment: Hospitality employer and prospective employee considerations", International Journal of Contemporary Hospitality Management, Vol. 28 No. 2, pp. 327-345. https://doi.org/10.1108/IJCHM-05-2014-0218

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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