Labor shortage solution: redefining hospitality through digitization
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 28 June 2022
Issue publication date: 1 November 2022
Abstract
Purpose
The purpose of this research is to provide a critical discussion illustrating how novel business models can be developed using advanced information technology (IT) to overcome the effects of the labor shortage crisis and bring the industry back to the pre-pandemic performance benchmarks.
Design/methodology/approach
The methodology of this research is based on a thorough literature review of academic and trade publications, guided by an analytic approach that comprehensively discusses the multiple facets of digitizing the human-intensive legacy hospitality business models.
Findings
While broad in terms of multiple metrics, the hospitality industry has demonstrated an ability to incorporate IT-based business models within its legacy processes. The current hospitality context, corroborated with the lingering effects of the pandemic, requires the hospitality industry to address two important issues: chronic shortage of staff and unpredictable levels of performance of existing staff.
Originality/value
This research discusses a human–resource crisis from an IT point of view and articulates several IT-based strategic solutions that should help hospitality organizations mitigate the effects of this crisis.
Keywords
Citation
Morosan, C. and Bowen, J.T. (2022), "Labor shortage solution: redefining hospitality through digitization", International Journal of Contemporary Hospitality Management, Vol. 34 No. 12, pp. 4674-4685. https://doi.org/10.1108/IJCHM-03-2022-0304
Publisher
:Emerald Publishing Limited
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