To read the full version of this content please select one of the options below:

Does traveler satisfaction differ in various travel group compositions? Evidence from online reviews

Xun Xu (Department of Management, Operations, and Marketing, California State University, Stanislaus, Turlock, California, USA)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 19 March 2018

Abstract

Purpose

This study aims to investigate the online customer review behavior and determinants of overall satisfaction with hotels of travelers in various travel group compositions.

Design/methodology/approach

The author collected data from online reviews of travelers in various travel group compositions from 600 hotels in 100 of the largest cities in the USA from Booking.com and used latent semantic analysis (LSA) to identify the positive and negative factors from online reviews of travelers in various travel group compositions. Then, text regression was used to determine the influential factors of overall satisfaction of travelers in various travel group compositions.

Findings

It was found in this study that not all the positive and negative textual factors mined from travelers’ online reviews significantly influenced their overall satisfaction. In addition, the determinants of traveler satisfaction were different when travelers were in different travel group compositions.

Research limitations/implications

The author found similar online review behavior, but different basic, excitement and performance factors of travelers in different travel group compositions.

Practical implications

This study helps hoteliers understand customers’ perception of the specific attributes of their products and services, which provides a guideline for businesses to design the priority rule to improve these corresponding attributes and use market segmentation strategy when dealing with customers in different travel group compositions.

Originality/value

The author examined and compared the online review behavior and determinants of satisfaction using the factors mined from online reviews between travelers in various travel group compositions. This study combined customer ratings with textual reviews and predicted customer ratings from the factors extracted from textual reviews using LSA and text regression.

Keywords

Citation

Xu, X. (2018), "Does traveler satisfaction differ in various travel group compositions? Evidence from online reviews", International Journal of Contemporary Hospitality Management, Vol. 30 No. 3, pp. 1663-1685. https://doi.org/10.1108/IJCHM-03-2017-0171

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited