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The effects of tour guide performance and food involvement on food neophobia and local food consumption intention

Meltem Caber (Faculty of Tourism, Akdeniz University, Antalya, Turkey)
Gökhan Yilmaz (Faculty of Tourism, Akdeniz University, Antalya, Turkey)
Dogus Kiliçarslan (Faculty of Tourism, Akdeniz University, Antalya, Turkey)
Adnan Öztürk (Faculty of Tourism, Akdeniz University, Antalya, Turkey)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 19 March 2018

3908

Abstract

Purpose

The purpose of this study is to examine how food neophobia, food involvement, tour guide performance and intention of local food consumption impact each other.

Design/methodology/approach

A survey was performed with a sample of international tourists visiting Antalya, Turkey, and the data were used to test the proposed research model by means of structural equation modelling.

Findings

Results reflected a causal relationship among the examined constructs. Although tour guide performance had an insignificant effect on food neophobia, tourists’ food involvement negatively impacted and decreased neophobia.

Originality/value

This study is an exceptional contribution to the literature, as it empirically investigates the role of tour guides on tourists’ local food consumption behaviour.

Keywords

Acknowledgements

The authors would like to acknowledge PhD Candidate and professional tour guide Mr Caner Ünal, who assisted in the execution of survey of this research. It is a pleasure to thank him for his contribution to the study.

Citation

Caber, M., Yilmaz, G., Kiliçarslan, D. and Öztürk, A. (2018), "The effects of tour guide performance and food involvement on food neophobia and local food consumption intention", International Journal of Contemporary Hospitality Management, Vol. 30 No. 3, pp. 1472-1491. https://doi.org/10.1108/IJCHM-02-2017-0080

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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