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Assessing the intentions to use internet banking: The role of perceived risk and trust as mediating factors

Kanokkarn Snae Namahoot (Kasetsart University, Bangkok, Thailand)
Tipparat Laohavichien (Department of Operations Management, Kasetsart University, Bangkok, Thailand)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 3 April 2018

Abstract

Purpose

The purpose of this paper is to examine the relationships among five dimensions of service quality towards the overall behavioural intentions to use internet banking in Thailand and explain the indirect effects between service quality and behavioural intentions to use internet banking using perceived risk and trust as the mediating variables.

Design/methodology/approach

A multi-stage sampling procedure was performed to select the 505 respondents for this study. The participants were selected based on their experiences using internet banking in Thailand. The data obtained from the participants was analysed using a structural equation modelling approach.

Findings

The results show that service quality, perceived risk and trust influence behavioural intentions to use internet banking. This study primarily aims to find out whether perceived risk and trust worked as a mediator variable between service quality and behavioural intentions to use internet banking. The study will be useful for the developers of internet banking, when they are implementing and developing a system that is in accordance with the needs and lifestyles of the potential users; and CEOs, to create strategies and relevant policies to achieve competitive advantage.

Originality/value

Literature has focused on understanding service quality dimensions that influence the behavioural intentions to use internet banking. By expanding on the previous research in internet banking, this paper empirically examines the overall direct and indirect influences between service quality, perceived risk, trust and behavioural intentions.

Keywords

Citation

Namahoot, K.S. and Laohavichien, T. (2018), "Assessing the intentions to use internet banking: The role of perceived risk and trust as mediating factors", International Journal of Bank Marketing, Vol. 36 No. 2, pp. 256-276. https://doi.org/10.1108/IJBM-11-2016-0159

Publisher

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Emerald Publishing Limited

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