Antecedents to responsible financial management behavior among young adults: moderating role of financial risk tolerance
International Journal of Bank Marketing
ISSN: 0265-2323
Article publication date: 6 June 2020
Issue publication date: 15 June 2020
Abstract
Purpose
The study examines the antecedents of responsible financial management behavior among young adults in India and explores the role of financial risk tolerance as a moderating variable.
Design/methodology/approach
The sample includes young adults in the age group of 18–35. The analysis uses a two-step approach via standard partial least squares structural modeling (PLS-SEM) and ordinary least square (OLS) regression.
Findings
Structural modeling results show that financial attitude fully mediates the relationship between financial knowledge and responsible financial management behavior, and locus of control influences responsible financial management behavior. Financial risk tolerance moderates the relationship. Among demographic factors, age and occupation influence responsible financial management behavior.
Research limitations/implications
The financial knowledge used in the survey are based on self-reported responses. The future study can include participants from both developed and emerging countries to assess similarities and differences.
Practical implications
Despite the growing focus on improving financial literacy, there are growing concerns regarding responsible financial behavior. Since financial services is related to fiduciary responsibility, managers and policymakers need to ensure that financial knowledge results in improving financial attitude, which further leads to responsible financial behavior.
Originality/value
The present study from an emerging country will add value to the literature.
Keywords
Citation
Bapat, D. (2020), "Antecedents to responsible financial management behavior among young adults: moderating role of financial risk tolerance", International Journal of Bank Marketing, Vol. 38 No. 5, pp. 1177-1194. https://doi.org/10.1108/IJBM-10-2019-0356
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited