TY  - JOUR
AB  - 
VL  - 33
IS  - 5
SN  - 0265-2323
DO  - 10.1108/IJBM-07-2015-165
UR  - https://doi.org/10.1108/IJBM-07-2015-165
AU  - Koku Professor Paul Sergius
PY  - 2015
Y1  - 2015/01/01
TI  - Guest editorial
T2  - International Journal of Bank Marketing
PB  - Emerald Group Publishing Limited
Y2  - 2024/09/24
ER  -