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Corporate social responsibility for women's empowerment: a study on Nigerian banks

Emmanuel Mogaji (Department of Marketing, Events and Tourism, University of Greenwich, London, UK) (University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam)
Robert Ebo Hinson (Department of Marketing and Entrepreneurship, University of Ghana, Accra, Ghana) (University of the Free State Business School, Bloemfontein, South Africa)
Arinze Christian Nwoba (Department of Marketing, Events and Tourism, University of Greenwich, London, UK)
Nguyen Phong Nguyen (University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 January 2021

Abstract

Purpose

Drawing on stakeholder theory, the purpose of this paper examines how Nigerian banks employ their corporate social responsibility (CSR) initiatives to empower women to participate in economic and commercial activities.

Design/methodology/approach

The methodology of this paper is regarding a thematic analysis of Nigerian banks' annual CSR and sustainability reports.

Findings

A theoretical framework was developed which illustrates the investment foundation (Sustainable Development Goals, Women's Empowerment Principles (WEPs) and Nigerian Sustainable Banking Principles) that supports the different levels of engagement (healthcare, financial, social and career empowerment) aimed at different groups of women (women at large, women in business and women in career) in the society.

Research limitations/implications

The study findings are confined to the banks in Nigeria, focussing on how they empower women to participate in economic and commercial activities.

Practical implications

It is paramount that Nigerian banks consistently report their CSR initiatives. When designing these initiatives, it is equally important to incorporate WEPs, as they are specifically focussed on women.

Social implications

Due to their low-level institutional and financial development, it is important that Nigerian banks design their CSR initiatives to improve women empowerment. While initiatives should be targeted at women's well-being and physical health, it is important to steer women towards financial and social independence through loans, grants and mentorship.

Originality/value

To the best of the authors' knowledge, no other research study has examined how banks in an emerging market use their CSR activities to empower women to participate in financial activities.

Keywords

Acknowledgements

The authors thank the Guest Editors and the two anonymous reviewers for their continuous efforts to help improve the quality of the manuscript.

Citation

Mogaji, E., Hinson, R.E., Nwoba, A.C. and Nguyen, N.P. (2021), "Corporate social responsibility for women's empowerment: a study on Nigerian banks", International Journal of Bank Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJBM-04-2020-0195

Publisher

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Emerald Publishing Limited

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