Credit card knowledge, social motivation, and credit card misuse among college students: Examining the information-motivation-behavioral skills model

Yam B. Limbu (Department of Marketing, Montclair State University, Montclair, New Jersey, USA)

International Journal of Bank Marketing

ISSN: 0265-2323

Publication date: 3 July 2017

Abstract

Purpose

By applying the information-motivation-behavioral (IMB) skills model, the purpose of this paper is to examine the direct and indirect effects of credit card knowledge and social motivation on credit card misuse behavior mediated through credit card self-efficacy among college students in the USA.

Design/methodology/approach

A sample of 427 participants was surveyed. Structural equation modeling was used to assess the hypothesized model.

Findings

Credit card knowledge and social motivation were inversely associated with credit card misuse mediated through credit card self-efficacy. Credit card knowledge had a direct negative relationship with credit card misuse. The results confirm the theoretical relationships in the IMB model.

Practical implications

The results offer several implications for bank marketers and policy makers. The IMB model could be used to predict credit card abuse among college students; credit card literacy programs should incorporate strategies that can enhance students’ knowledge, social motivation, and behavioral skills with regard to responsible use of credit cards.

Originality/value

This study is unique in that it applies the IMB model to examine predictors of credit card misuse among college students.

Keywords

Citation

Limbu, Y.B. (2017), "Credit card knowledge, social motivation, and credit card misuse among college students: Examining the information-motivation-behavioral skills model", International Journal of Bank Marketing, Vol. 35 No. 5, pp. 842-856. https://doi.org/10.1108/IJBM-04-2016-0045

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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