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Personal factors as antecedents of perceived financial well-being: evidence from Brazil

Mateus Canniatti Ponchio (Department of Marketing, Escola Superior de Propaganda e Marketing, São Paulo, Brazil)
Rafaela Almeida Cordeiro (Department of Marketing, Universidade de São Paulo, São Paulo, Brazil)
Virginia Nicolau Gonçalves (Escola Superior de Propaganda e Marketing, São Paulo, Brazil)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 28 February 2019

Issue publication date: 21 May 2019

2185

Abstract

Purpose

The purpose of this paper is to explore the impact of consumer spending self-control (CSSC), personal saving orientation (PSO), materialism, financial knowledge (FK) and time perspective (TP) on Brazilian consumers’ perceived financial well-being.

Design/methodology/approach

A conceptual framework is provided to support the research hypotheses. A survey with 1,027 respondents allowed the research hypotheses to be tested by means of regression-based models.

Findings

The findings show that the two dimensions of financial well-being – current money management stress and future financial security – are predicted by CSSC, materialism and TP; PSO also predicts future financial security. TP moderates the effect of materialism on current money management stress, and CSSC mediates this relationship.

Research limitations/implications

The role of FK in predicting financial well-being is weakened in the presence of the psychological variables investigated, which has important implications for financial education efforts. The use of survey data alone limits the research findings, as the advocated causal relationships are based solely on theory; gathering experimental data to further support the findings is a possibility for future research.

Practical implications

Banks and other financial institutions can create tools to stimulate control of their customers’ day-to-day spending and try to show assertive projections to evidence the impact of their present actions on their financial future, enhancing personal awareness and promoting overall well-being.

Originality/value

The authors advance knowledge on the antecedents of financial well-being and offer two explanations involving moderating and mediating relationships that enhance the understanding of the individual differences that shape current money management stress.

Keywords

Acknowledgements

The authors thank the São Paulo Research Foundation (FAPESP) for the research Grant No. 2017/16659-2 received by the first author.

Citation

Ponchio, M.C., Cordeiro, R.A. and Gonçalves, V.N. (2019), "Personal factors as antecedents of perceived financial well-being: evidence from Brazil", International Journal of Bank Marketing, Vol. 37 No. 4, pp. 1004-1024. https://doi.org/10.1108/IJBM-03-2018-0077

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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