CSR perception: a global opportunity in management education

Manisha Saxena (ICFAI Business School, IBS Pune, Pune, India)
Dharmesh K. Mishra (Department of Management, Symbiosis Institute of International Business, Symbiosis International University, Pune, India)

Industrial and Commercial Training

ISSN: 0019-7858

Publication date: 5 June 2017

Abstract

Purpose

The purpose of this paper is to study the perceived relationship between corporate social responsibility (CSR) and corporate effectiveness (CE) amongst undergraduate and post-graduate students in India and Mauritius. The paper explores the differences in perception of CSR and CE w.r.t profitability, long-term success and short-term success between the different student groups.

Design/methodology/approach

This paper explores past studies done by researchers and practitioners and uses a survey method for data collection amongst students in India and Mauritius.

Findings

Set in the context of current ethical and business challenges facing business leaders, the paper provides insights and recommendations on the perceived relationship between CSR and CE. Recommendations have been provided for leveraging the perception of CSR amongst students as they aspire to become future business leaders.

Research limitations/implications

Researchers and practitioners are encouraged to explore and test the proposals further in different contexts and countries.

Practical implications

The paper suggests that the research reinforces the relationship between CSR and CE in the context of business and current student perception globally.

Social implications

Management students are future managers and the study of their perception towards social responsibility has a lot of bearing on their future decision making with respect to these issues.

Originality/value

This paper highlights the different student views on CSR and CE in India and Mauritius and will encourage future researchers and organizations to further expand on this perception.

Keywords

Citation

Saxena, M. and Mishra, D.K. (2017), "CSR perception: a global opportunity in management education", Industrial and Commercial Training, Vol. 49 No. 5, pp. 231-244. https://doi.org/10.1108/ICT-12-2016-0085

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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