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Embrace change effectively to achieve organizational excellence and effectiveness

M.S. Rao (MSR Leadership Consultants, Hyderabad, India)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 7 April 2015



The purpose of this paper is to embrace change effectively to achieve organizational development.


The paper outlines the case studies on two turnaround leaders – Alan Mulally and Lou Gerstner. It explains various aspects of organizational change and development. It unveils a blueprint to embrace change effectively.


It underscores that the only thing constant in the current global business environment is change and competition. It enlightens that change requires a new mindset, tool set and skill set. The only successful leaders are the ones who accept and mould themselves as per the changing times and technologies.

Practical implications

The methodologies adopted by turnaround leaders can be applied to any type of organizational change, in any industry and any size of organization.

Social implications

The social implications of this research suggests that turnaround leaders can do much better by communicating clearly to overcome resistance to lead change effectively.


It differentiates between change and growth. It justifies the need to effect change swiftly in the present dynamic business environment. It concludes that change is inevitable to achieve organizational excellence and effectiveness.



Rao, M.S. (2015), "Embrace change effectively to achieve organizational excellence and effectiveness", Industrial and Commercial Training, Vol. 47 No. 3, pp. 145-150.



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