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Little BIGS®: small changes that create big innovation success

Lisa Bodell (futurethink, New York, New York, USA)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 2 March 2015




If we want people to approach change differently, we have to change our approach. Showing people how you want them to behave when it comes to innovation is infinitely more powerful than telling them – or worse yet, mandating it. Instead of top-down initiatives that generate eye-rolling or fear of increased work, it is the small things – the Little BIGS – that can truly ignite desired innovation behaviors and ensure powerful and lasting behavior change. The purpose of this paper is to discuss these issues.


“The devil is in the details,” as the old saying goes. But what does this mean? It is the little things that matter. This is a concept that I think is true even when it comes to innovation, but not in the way that you probably think. Even small things, which the author calls, “Little BIGS®” can make a big difference and lead to a powerful culture change.


Little BIGS can be as simple as changing a policy, approach, contract, or a meeting. Even more appealing, it is something you can control because it all starts with you.


In the book, Kill the Company, the author translates this idea that “small things make a big difference” into a powerful culture change concept called, “Little BIGS®”.



Bodell, L. (2015), "Little BIGS®: small changes that create big innovation success", Industrial and Commercial Training, Vol. 47 No. 2, pp. 99-101.



Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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