TY  - JOUR
AB  - Purpose This paper aims to review the role of “meaningful gamification” in creating meaningful experience to engage Gen Y workers.Design/methodology/approach This paper adopts a critical, practitioner perspective to review the role of “meaningful gamification” in creating meaningful experience to engage Gen Y workers.Findings The author argues that “meaningful gamification” holds the potential to address Gen Y needs. In that way, it creates a base of personal relevance for the Gen Ys to relate with their own work. This ultimately translates into a meaningful experience for the employees to cherish their work.Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
VL  - 26
IS  - 1
SN  - 0967-0734
DO  - 10.1108/HRMID-08-2017-0138
UR  - https://doi.org/10.1108/HRMID-08-2017-0138
AU  - Bhattacharyya Pratishtha
AU  - Jena Lalatendu Kesari
AU  - Pradhan Sajeet
PY  - 2018
Y1  - 2018/01/01
TI  - Does “meaningful gamification” address gen Y needs? Exploring its influence on creating meaningful engagement for gen Y workers
T2  - Human Resource Management International Digest
PB  - Emerald Publishing Limited
SP  - 11
EP  - 13
Y2  - 2024/05/11
ER  -