This paper aims to review the role of “meaningful gamification” in creating meaningful experience to engage Gen Y workers.
This paper adopts a critical, practitioner perspective to review the role of “meaningful gamification” in creating meaningful experience to engage Gen Y workers.
The author argues that “meaningful gamification” holds the potential to address Gen Y needs. In that way, it creates a base of personal relevance for the Gen Ys to relate with their own work. This ultimately translates into a meaningful experience for the employees to cherish their work.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Pratishtha Bhattacharyya, Lalatendu Kesari Jena and Sajeet Pradhan (2018) "Does “meaningful gamification” address gen Y needs? Exploring its influence on creating meaningful engagement for gen Y workers", Human Resource Management International Digest, Vol. 26 No. 1, pp. 11-13Download as .RIS
Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited