Does “meaningful gamification” address gen Y needs? Exploring its influence on creating meaningful engagement for gen Y workers

Pratishtha Bhattacharyya (Department of Humanities and Social Sciences, Indian Institute of Technology Kharagpur, Kharagpur, India)
Lalatendu Kesari Jena (Department of Humanities and Social Science, Indian Institute of Technology, Kharagpur, India)
Sajeet Pradhan (Department of Organisational Behavior and Human Resources, International Management Institute Delhi, New Delhi, India)

Human Resource Management International Digest

ISSN: 0967-0734

Publication date: 8 January 2018

Abstract

Purpose

This paper aims to review the role of “meaningful gamification” in creating meaningful experience to engage Gen Y workers.

Design/methodology/approach

This paper adopts a critical, practitioner perspective to review the role of “meaningful gamification” in creating meaningful experience to engage Gen Y workers.

Findings

The author argues that “meaningful gamification” holds the potential to address Gen Y needs. In that way, it creates a base of personal relevance for the Gen Ys to relate with their own work. This ultimately translates into a meaningful experience for the employees to cherish their work.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

Pratishtha Bhattacharyya, Lalatendu Kesari Jena and Sajeet Pradhan (2018) "Does “meaningful gamification” address gen Y needs? Exploring its influence on creating meaningful engagement for gen Y workers", Human Resource Management International Digest, Vol. 26 No. 1, pp. 11-13

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DOI

: https://doi.org/10.1108/HRMID-08-2017-0138

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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