Sending all the right signals: can locally sensitive employer branding address the global integration-local responsiveness problem?

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The study uses two case studies to explore the integration-responsiveness problem in multi-national enterprises and finds that locally sensitive employer branding and facilitating employee voice can help mitigate global-local tensions in religiously sensitive environments.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "Sending all the right signals: can locally sensitive employer branding address the global integration-local responsiveness problem?", Human Resource Management International Digest, Vol. 29 No. 5, pp. 33-37. https://doi.org/10.1108/HRMID-04-2021-0096